This story is from November 18, 2005

Barbie Nights have girls pub crawling

Taverniers give a plethora of inviting names - Ladies' Night, Barbie Night - to get the girls streaming in.
Barbie Nights have girls pub crawling
HYDERABAD: So you thought Hyderabad's pub crawlers were all men and women just the clingers? Wake up and smell the beer, there's been a sea change in the sex ratio at the city's teeming, throbbing beer halls.
Taverniers are using every marketing trick in the book to draw the fair sex into their dark cloisters. They give it a plethora of inviting names ��� Ladies' Night, Barbie Night, a thousand and one nights ��� to get the girls streaming in.
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That leaves the male little choice but to meekly mill outside, beseeking admission. When it's Ladies Night, the men are only required to kiss the hemline ��� and pay the bill.
From Tuesday through Friday there is at least one pub in the city having a ladies night where women are plied alcohol (Indian spirits only) on the house, usually between 7 pm and 10 pm.
And at the end of it all, they go home with purses full. Ladies nights are the pub owners' ploy to ensure there are bums on bar stools during lean weekdays.
"We have around 100-120 women on our Barbie Night, which is much higher than on any other weekday," says Suresh Dogra, manager of Liquids lounge bar, whose distaff day is Friday.
Ladies nights have wrought huge lifestyle changes with many women pubbing more often, sometimes three nights a week. The clingons have taken over the planet.

"Ten Downing Street is a must for me on a Wednesday. It is chock-a-bloc after 9 pm. There have been times when a group of us girls have stood through the evening, stepping on each others' toes and knocking shoulders," says Priya Sharma, a software engineer.
Her friend pipes up, "I do Fridays too. Sometimes three times a week. Why not, the booze is free." The phenomenon has also changed the way in which drink is drunk.
Now that there's access ��� free ��� women are shunning demure mocktails and switching to vodka, Breezers and Bacardi, according to Vinod Reddy, managing partner of Ten Downing Street.
And the men are drinking sober, because there are ladies around, you nut.
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